What aspects of the Brasilia timepiece will appeal to the Indian consumer?
Its a beautiful watch (smiles), soft, sensual and really distinct with its attention to detail. In India, most of the luxury watch brands are geared towards men. While, we do have a mens collection, around 85 per cent of our business comes from ladies watches. Ebel is positioned as a ladies brand and the Brasilia is positioned as a ladies luxury diamond watch. More importantly, it is a great alternative to some of the other established brands here. If you look at our heydays, which were the 80s and early 90s, Ebel enjoyed a balanced image in terms of watches for both men and women. Today, Ebel is known as a ladies brand. For the future, we want to offer a balanced collection that caters to both men and women. What are your plans for the future for Asia and especially India? To give you some perspective, a third of our business is done in America, a third in Europe and a third in the Middle East and Asia. We operate in more than 60 countries and can be considered as a truly internationa
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