What aspects of Moshi Monsters do you think make you guys stand out from the rest, like Neopets, Webkinz, or Club Penguin?
MS: This space is very crowded… when we started thinking about Moshi, no one was touching this space. Then, as we were developing the game, the market became very crowded very quick. To be successful, we needed a very distinct product. We’re not building a virtual world; instead we wanted a relationship between the player and the pet. We spent a large amount of time creating an emotional pet that interacts with the user on a deep level, and that can be seen through the range of personality the monsters can express. Secondly, we’re creating a different way to have kids communicate. We’re creating communication tools much closer to social networks, like Facebook or Myspace, but for kids. This way, you can just add people as a friend with the click of a mouse and using the pinboard to leave a message. There’s no avatar walking around like Club Penguin, and that’s part of creating a more connected experience between the player and the monster. Thirdly, we’re distinguishing ourselves with
