What aspect (branding, quality of ingredients, beer styles, experiences, etc) is the most important to differentiate in?
The experience our customers take away from a visit to our tasting room and beer garden is the most important aspect that will differentiate Equinox Brewing from other breweries in town. The tasting room environment will be relaxed and approachable, typically with the brewer on hand to answer more technical questions. Servers will be trained to properly dispense beers and will be well versed in brewing methods and beer styles. Of course we will be using high quality ingredients and producing beer styles we feel customers will enjoy, but more importantly, we want to make sure they gain a deeper understanding of beer styles, brewing techniques and a general appreciation for beer. 6. From a strategic standpoint you are operating under the differentiation focus model – you aim to differentiate within just one or a small number of target market segments (craft beer drinkers). The craft beer target consumer is someone who is already looking for differentiation (from the macro lagers everyone
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