What are your views with respect to the current situation of the Argentinian wine industry?
Winemaking is one of the few agroindustrial activities that keeps growing steadily in the export market, both in terms of production and commercialization. And current data show that this trend seems likely to continue. As entrepreneurs, our aim is to create the conditions to make wine companies sustainable. We are optimistic that the future development of the activity will be linked more to the international than to the domestic market. We should bear in mind though, that attracting foreign markets will call for efficient, technologically well-equipped and highly competitive companies. Why have only bottled wine exports grown up to now in 2010? Argentina has traditionally been known as a grower of grape varieties with low enologic quality produced to supply a domestic market that demanded volume rather than technology investment. This created a vicious circle of increasing production to meet the demands of the domestic market. Thus, what was known as a series of recurrent crises of ov
