What Are We Missing About US Weekly? Or Are Rich People Just Boring and Frivolous?
A new study shows that the average household income of US Weekly readers exceeds that of the average Vanity Fair devotee. And not surprisingly, Real Simple’s average household income (a whopping $92,662 per annum) puts it in the “highest echelon of high-demographic publications,” outranked only by Fortune and The Wall Street Journal. Simplicity, after all, is expensive. And it’s just one trip to The Container Store away, so hop in your SUV and let’s find nirvana. Read more at AdAge [link via Gawker]. Perhaps US Weekly’s average reader income is so high because J.Lo buys a million copies every time she’s on the cover. Or maybe its numbers are padded by the fact that every doctor’s office in the country subscribes, keeping waiting rooms well-stocked with trashy, feckless gossip. I guess it keeps you from getting angry about the state of health insurance or something.
