What are Unique Impressions, and Unique Clicks?
Unique impression is when a banner is displayed on the affiliates web site. This does not mean that someone has or will click on the banner, it was just displayed. A unique click is when someone clicks (repeated clicks from one individual do not count) on the banner displayed. If your site’s visitor views the same banner in less than 24 hours either by re-visiting or by refreshing or reloading page then impressions do not count and non unique impressions are reported. Time is tracked from the last unique impression timestamp, so non-unique impressions do not reset the time mark again. After 24 hours the next unique impression may be generated from same visitor. Same rule applies to unique clicks.
A unique impression is when a banner is displayed on your web site, this does not mean that someone has, or will click on the banner, just that it was displayed on your page. A unique click is when someone clicks (repeated clicks from one individual does not count) on the banner you have displayed. If a visitor to your site sees the same banner in less than 24 hours either by re-visiting your site, or by refreshing/reloading page then the impression(s) do not count, only non unique impressions are generated. The time is tracked from the last unique impression timestamp so non-unique impressions do not reset the time mark again. After 24 hours the next unique impression may be generated from same visitor. The same rule applies to unique clicks.
A unique impression is when a banner is displayed on your web site. This does not mean that someone has, or will click on the banner, just that it was displayed on your page. A unique click is when someone clicks (repeated clicks from one individual does not count) on the banner you have displayed. If a visitor to your site sees the same banner in less than 24 hours either by re-visiting your site, or by refreshing/reloading page then the impression’s do not count, only non unique impressions are generated. The time is tracked from the last unique impression timestamp so non-unique impressions do not reset the time mark again. After 24 hours the next unique impression may be generated from same visitor. The same rule applies to unique clicks.
