What are they exactly? Is it another Galapagos Japan problem?
This was selected as Best Answer A Japanese-American working in Tokyo since 1992, I would suggest the following challenges: 1. Limited history with English: many Japanese firms do not have sufficient experience or resources to present themselves (in this case, Prince properties and services) at a standard sufficient to Western native English speakers – This is due in part to the large size and maturity of the Japanese economy surrounded by many smaller Asian countries. There is little need to be fluent in English if your partner is willing to study your languge and your economy is on the stronger one. – Expedia provides Prince Hotels this due to their native English base and specialization in the industry. 2. Limited experience with global marketing channels: while Japanese manufacturers and Shosha tend to be accustomed to establishing overseas businesses and footprinting per se, very few firms have strong global marketing functions — Sony, Toyota, Mitsubishi, Canon would be high-end
