What are the weaknesses of the VALS Survey?
Out of malice or curiosity, people can always provide false answers to this kind of survey. The more accurate the responses, however, the more trustworthy the results. Added problems arise through the misinterpretations or ambiguities inherent in the use of words. Because no conversation or interactivity exists to clear up possible misinterpretations or ambiguities, the VALS Survey asks more than one question about each topic. Finally, words themselves characterize only a small portion of human experience. Future tests may be more sensory and more interactive, much like a multimedia game.
