What are the various roles of a Market Research Analyst?
The various roles are: Defining the marketing problem, Enumerating the controllable and uncontrollable decision factors, Collecting the relevant information, Identifying the best alternative, Developing and implementing a marketing plan and Evaluating the decision and the decision processes. 6. What do you mean by Brand Equity Research? Brand Equity Research is the conclusion and the effect of a marketing research that accumulate to a product with its brand name. It is totally based on the Consumer’s Knowledge and their perception towards the brand. It is one of the factors responsible for the enhancement in the financial value of a brand. I think, I have supplemented you lot of information which is the basic requirements of the interview of Market Research Analyst.
