What are the varied duties of a chief connections officer?
The first is the media aspect, rounding out the sophistication level of the media services offering of Engauge. The second part is connections, which is the idea of the integrated part of what we do — how do you take what you know about consumers and truly marry all disciplines together to find the right points of where to reach them? Q: Why did you decide to move from Coca-Cola to Engauge? A: The premise of what Engauge does is fundamentally what I’ve been trying to do at past roles, this idea of connecting consumers with brands and having a true marriage between creative insights and strategy and media so that any one thing can‘t stand alone. It’s harder to do that on large iconic brands with so many stakeholders, so I wanted to take my vision and bring it to life in a way that I could actually drive and have come through in the way the agency works and the way we work with our clients. This is an opportunity to support iconic brands from a different lens. Q: You’re tasked with “ext
