What are the unit pricing requirements?
A unit price must be given when products are as follows: Sold loose from bulk (e.g. fruit and vegetables, meat and fish), or Required by the Weights & Measures Act 1985 to be marked with an indication of quantity or to be made up in a prescribed quantity (e.g. jam). A summary of the requirements under Weights & Measures legislation is given at Appendix 2. A unit price must be given in adverts only where the selling price of a product is indicated. The unit price for most products is the price per kilogram, litre, metre, square metre, or cubic metre and the unit ‘one’ for goods sold by number. Certain items, identified in Appendix 1, are exempt from this requirement and the unit price should be given for an alternative quantity (e.g. price per 100g for sweets). Similar products should use the same unit for unit pricing purposes to allow consumers to readily compare prices between them. For solid food products in a liquid medium (i.e. water, brine, vinegar, syrups and fruit or vegetable
