What are the types of Signature Designs?
Logotype as Signature Words in their purest form ARE images. Type fonts come in all shapes and sizes, which convey different impressions on the audience. A thick font conveys strength and power. A script font conveys elegance and austerity, and a slanted typeface conveys movement. Your company name thus can be your own Signature, provided your type font displays the intended qualities of the organization. Symbol as Signature A symbol uses an image or images that convey an actual or abstract representation of a business. Because a symbol alone is less direct than text, it leaves itself open to a wider interpretation of what the business is about. Using a symbol in your Signature has several possibilities. It may be a take on a company name. Monogram as Signature A representation of the initial letters of a company in the form of a graphic that best reflects the company character. These are mostly made of custom made typefaces either direct or abstract and are also a popular form. McDona
