What Are The Types of Packaging Materials?
No matter what consumer packaged good you are marketing, competition is likely fierce. Since you can’t stand in the aisle of every retailer with a bullhorn shouting “pick my product,” you have to rely on packaging to do the selling. Packaging affords brands the opportunity to stand out among their competitors and connect with consumers at the point of sale. While there are many factors to consider when creating a strategically designed package, one of the most important is the packaging material.
