What are the types of multimedia one can deploy?
There are many ways to reach an intended audience. The first is the basic phone call with a live communicator, either inbound (from the customer to the business) or outbound (from the business to the customer). Others include e-mail, live chat, IVR, fax, Web collaboration, video, traditional mailings and automated messages. You’ve mentioned fax, IVR, Web collaboration and Web chat. Where does each work? The use of specific types of media varies, based on intended audience. For example, we’ve found that when trying to contact business people there is typically a receptionist or administrative assistant screening and directing phone calls. Likewise, targeted rich e-mail campaigns allow us to instantly reach large numbers of people inexpensively. They also allow for almost immediate feedback because the recipient can simply hit reply. A phone call with a live communicator is typically used to get one-on-one contact with an organization, to introduce a new concept, to explain complicated o
