What are the top characteristics of the prototypical Zoot professional?
We have 3 global “marquis athletes” that we closely align with the Zoot brand: Luke Bell, Sam and Mirinda. We also sponsor about 50 other professionals worldwide and hundreds of top age groupers through our Zoot Ultra Team and the Zoot/GU Team. The characteristics for all of the athletes that become part of the Zoot family are the same – first they need to be good people, second they need to be good ambassadors for the sport and our brand and third they need to be competing to win during their races. Being in the sporting goods industry we’ve all spent a lot of time with professional athletes from Shaq to Cobi Jones (US Pro Soccer Player) to Luke Bell. The single most important take-away from these experiences is that you and your team need to enjoy spending time with the athletes because if they don’t become part of your extended family then you will never realize their full value as ambassadors and product testers. That being said, we couldn’t be happy with Luke, Sam and Mirinda! The
