What are the top 3 marketing inventions/innovations?
I was thinking about this the other day and thought I would ask the group what their top five marketign inventions are. Now, by invention, I mean a concept, a tool or other thing that makes marketing deliver more revenue at lower cost. Here are mine: 1) The 4Ps 2) The application of statistics to marketing measurement 3) The brand purchase funnel (Please ignore the category selection fro this question. Unfortunately, there isn’t a category that appropriately fits this type of marketing management/strategy.) Let me know what you think and I will summarize them in a future post.
