What are the theoretical underpinnings of Resonance?
Psychological and neurological thinking about emotion has come far since the days when emotions were thought to be a purely human experience originating in the heart, the liver or the spleen. In a nutshell: Emotions come first, influencing our rational thoughts which together form our motivations and then direct our actions. Emotions are the beginning, and that’s why Resonance is so valuable. It’s the only tool we know of that can capture emotions and motivations accurately, consistently and with statistical validity.
