What are the similarities between toys and casual games? What are the differences?
Obviously there are lots of similarities between toys and games – when done right, they can provide fun, enjoyment and happiness while challenging creativity and thought. The best toys have sustainable play value – think LEGOs or Barbies – that goes way beyond the initial impact and fun of the toy itself. Similarly, games have levels and often release sequels and new versions to extend play value and deliver continued challenge and entertainment. Toys are purchased by mothers, who just so happen to be strongly represented in our core demographic of casual game purchasers. The primary difference between toys and games is the target playing audience – while toys are enjoyed mostly by children, casual games are played by just about everyone and primarily the mothers of those children who play with toys. You graduated from the University of Glasgow with a degree in chemistry. How did you switch fields from chemistry to toys and games? Does your chemistry degree come in handy in anyway with
