What are the significant business objectives for Orea Hotels?
Our main challenge is changing from a noncommercial to commercial entity. We are in the process of upgrading from a two-star to a three-star hotel. In the future, we would like to expand into Hungary, Poland, and Austria. The key is to manage our brand in an effective manner. How has the European Union impacted your business? On the positive side, the EU will help us expand. On the negative side, we are losing many of our talented employees because they now have other opportunities. What are your most significant human resource challenges? We have focused on reducing turnover and improving customer service. Customer service is critical to our brand and will differentiate us from the competition. Employees must recognize that if our customer has one good or bad experience, he/she will generalize this experience to our entire chain. How is the human resources department structured? We have two employees at headquarters (myself and one assistant) and each hotel has one human resource prof
