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What are the selling points for customers who are reluctant to spend the extra money on a cool metal roof, as compared to other high-end roofs like concrete tile or wood shakes?

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What are the selling points for customers who are reluctant to spend the extra money on a cool metal roof, as compared to other high-end roofs like concrete tile or wood shakes?

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There are numerous points to be made: Metal roofs are more than five times lighter than tile Compared to tile, metal roofs are much easier to walk on Compared with high-end wood, metal roofs offer increased roof-life expectancy and fire resistance Nearly 30 colors comprise the Cool Roof palette options, compared to more limited tile and shake color choices With its darker, earth-tone colors, roof tile is less cool than metal; tile relies heavily on ventilation to reduce heat gain Monetary incentives in the form of rebates are increasingly being offered by local utility services for their customers who replace their aging roofs with cool roofs. These rebates can run into the hundreds of dollars.

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