What are the sales figures?
Every month or so we have a sales discussion. The numbers which are usually referenced are the icv2 estimates. These are estimates by the website icv2 based on information provided by Diamond, the online retailer. Many comics insiders argue that the estimates are usually lower than the real sales. Any figures extrapolated from information provided by Diamond do not include any comic books sold outside of Diamond, which includes subscriptions, domestic sales outside the direct market and sales to the international market. In addition, the figures do not include the sales data for various reprints (another source of income for Marvel.) Another source of information is the statement of ownership, usually an annual affair in which it’s mentioned how many copies an average issue sold in a one-year period.
