What are the rules on claiming that products are in a sale or on special offer?
Broadly, any price comparisons of this kind must not be misleading. For example: • To claim that products are on sale, you should show the previous price and should have been selling at that price for a meaningful period of time. • You must not claim a discount against the recommended retail price (RRP) if the RRP is significantly higher than the price generally charged for the product. • You should not claim that you are selling at an introductory price if you plan to continue selling at that price indefinitely, or to stop selling the product after the introductory period. Some unfair sales practices are specifically banned: for example, pretending to have a closing down sale. You may want to take advice to ensure that any special offers or sales you plan meet the legal requirements.
