What Are the Rules for Using the , SM or symbol?
A “notice symbol” or “marking” that signifies to the customer or consumer that the term or symbol being used is a trademark or service mark should be placed adjacent to the mark. Notice is important because it informs others of the owner’s trademark rights and discourages them from adopting the same or similar trademarks for their products. Proper marking, therefore, helps to reserve the trademark for the owner and prevent confusion that could result if competitors use similar trademarks.These symbols are often put in superscript (smaller, raised) form. EXAMPLE: COCA-COLA • Proper notice or marking for registered trademarks or service marks: • Proper notice or marking for unregistered trademarks: • Proper notice or marking for unregistered service marks: SM For more information on marking, please see INTAs Marking Requirements.
