What are the roles of website press rooms? What should they include?
For a client hospital in Indiana, I developed the following information on website pressrooms. This information, though developed for a hospital, applies widely to businesses, trade associations and others with business-based websites: Press Rooms Key Elements in Promotional Websites The media local, national, trade or specialty are important targets for any promotional website. A well-designed, regularly-updated and comprehensive online press room can be a major asset in any promotion of a website, or the use of a website in the promotion of products, goods or services. However, this feature is too often overlooked or just poorly done. Every success, every favorable review, every online or off-line honor or site award should became the subject of yet another press release even if it’s only a release that is posted in the press room itself. The use of a press room as defined here was pioneered within the HealthWorld Online website, subsequently refined and enhanced as appropriate. Heal
