What are the Roles of the Crisis Team?
The people selected for the company s crisis team should include individuals who are perceptive, intuitive, be able to accept additional responsibility, clear thinkers, decisive, calm under stress and capable problem solvers. The crisis team leader will typically also serve as the company s crisis communications spokesperson and should be someone of sufficient authority to be accepted as speaking for the company, possess relevant technical knowledge about the crisis, be able to express technical knowledge in a way that can be understood by the media and the average person, be able to respond to sensitive questions, possess excellent communication skills and be able to work well under pressure. In many companies, the crisis management team leader is the CEO. A mock recall must be scheduled, and the program tested, at least one to two times per year. The role of the recall coordinator, typically the individual that oversees corporate quality assurance, is to develop the recall strategy,
