What are the risks associated with using “search engine software” and amateur firms?
The biggest risk is having your domain name banned from the major search engines forever, while zero results comes in at a close second place. Using software isn’t necessarily bad, but the software won’t optimize your site…it only submits your site to the search engines. That means that while your website will be in the search engine databases, it will simply be one site out of a few billion. To gain top search engine rankings, you MUST use search engine optimization along with a strong link building campaign plus search engine marketing. It is best not to trust your search engine marketing efforts to amateurs as they rarely have a comprehensive understanding of search engine content guidelines or practices that can get your website eliminated from search engines forever. To learn more about search engine optimization and marketing visit the search engine marketing article archive at ClickZ.
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