What are the retail lessons learnt abroad and how will these help in India operations?
Dalmia: GHCL made its foray into retail one-and-a-half years ago by acquiring Rosebys, one of the leading home fashion retailers in the United Kingdom. Now we’ll introduce the brand in India, though with a new strategy. This strategy will help us achieve a quantum jump in the market. Through our Rosebys experience, we learnt that there are only two ways of growth in the business – either you follow the linear way of growth or you go for a quantum jump. We are not interested in linear growth. For a quantum jump, we have devised an absolutely new model, which the home décor market in the country has not yet seen. Sen: The model that we’ve opted for is in sync with consumption patterns in the country. There is a huge difference between Indian consumers and their counterparts in the United Kingdom. This particular model will help us cater to each consumer according to his or her needs. We will have products that exclusively correspond to the particular locality. The model Dalmia: To make s
