What are the responsibilities of the licensor and the licensee?
In general, the licensor is responsible for maintaining the value of the property, by adequately protecting it through legal channels, keeping it fresh and desirable and monitoring and counteracting infringement. The licensor also provides marketing support. The licensee is responsible for manufacturing, marketing and selling the licensed product line. Licensees are often responsible for product development (subject to the licensor’s approval), but some licensors actively develop products in-house.
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