What are the resources available online to measure video analytics?
MR: This too, depends on the platform that you use to host your videos. Many online video platforms have video analytics built in so that you can track engagement, clicks, views, etc… If you are leveraging YouTube, there are built-in analytics that can be accessed in your account called “YouTube Insight”. If you are going to post your video to multiple video sharing websites, tools such as Tubemogul.com will have added analytics solutions that allow you to track your video views across multiple video sharing websites. Lastly, if you are hosting videos on your own, many popular analytics programs such as Google Analytics and Omniture will have capabilities for which you can utilize to track video usage.
