What are the replacement and warranty issues that confront you while dealing with channels?
AMD offers a very comprehensive product warranty scheme. One of the challenges we face in the field is the use of cooling devices with inferior heat dissipation capabilities. To that end, we have organized regular training to promote the usage of recommended parts. AMD also provides a comprehensive listing of recommended motherboards and heat dissipation devices on its website. The introduction of a new product or a model calls for orientation of the service staff, so what kind of a training support to you provide to the channels? In our business of high technology it is very important to ensure that our resellers and their support professionals are extensively trained. We undertake frequent reseller training programs as and when new products are announced and regular technology updates are provided to them through e-mail on a day-today basis. Besides, our web site www.amd.com is a virtual storehouse of technical information available to our resellers round-the-clock. Under the AMD Res
