What are the relative merits of IPXI bringing a patent to market as a ULR contract versus traditional in-house licensing programs?
• In-house licensing requires the IP owner to carefully control the licensing program, including selection of licensees, negotiation of price, contractual terms, audit of usage, and enforcement, whereas ULR contracts allow for the IP owner, where desired, to outsource some or all of the critical licensing and enforcement functions • ULR contract standardization, transparency, and price discovery offer the potential for vastly larger market opportunities than possible through traditional bi-lateral licensing activities • ULR contract buyers’ ability to purchase on an as-needed basis and resell in the secondary market may increase buyer confidence and therefore demand, maximizing revenue to the licensor • ULR contracts avoid cross-licensing demands which may arise through in-house licensing
