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What are the relative merits of bringing a patent to market as a ULR contract versus selling it outright?

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What are the relative merits of bringing a patent to market as a ULR contract versus selling it outright?

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• By retaining ownership, the ULR contract issuer can achieve ongoing revenue streams from multiple ULR contract offerings • Certain types of ULR contracts may involve the purchase of the patents by IPXI, in which case the seller can obtain upfront cash payment for the patent just as they would in an outright patent sale.

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