What are the regulations regarding advertising of pharmaceutical products?
• authorized pharmaceutical products • registered herbal pharmaceutical products • registered homeopathic pharmaceutical products • pharmaceutical products imported from a lower priced to a higher priced country, which is a member of the EEC (“parallel-imported” [sic]) • pharmaceutical products authorized specifically for pharmacies It is prohibited to advertise pharmaceutical products that have not been authorized (except at international con-gresses). The advertisement must present the product’s characteristics objectively and without exaggeration. Thus, neither wording nor graphic representation may • promise effects that are not authorized • promise regular or guaranteed effectiveness • display information contradicting the product’s labeling, SPC (summary of product characteristics) or di-rections for use. Comparison advertising is allowed, however, deprecatory or false advertising is not. Non-specialized advertising to the general public (in magazines, on TV or the radio, on bill
