What are the ramifications of non-compliance?
Failure to fully comply with the complex and ever-changing federal and state DNC rules is no longer an option for companies engaging in outbound telephone solicitation. The ramifications of non-compliance have grown increasingly strict. Enforcement agencies at the state level now routinely levy fines against companies for DNC violations. Depending on the state, penalties can reach $25,000 per infraction. The federal rules in the United States (promulgated by both the FTC and the FCC) pose even more serious challenges, with fines ranging up to $11,000 per violation, and vigorous enforcement a certainty. Consumers continue to have the authority to bring a civil action against the violating party and potentially recover civil penalties inclusive of court costs, attorney fees and monetary fines. In Canada, CRTC can levy penalties of up to $1,500 for an individual and up to $15,000 for a corporation, for each violation. Over and above these fines, any entity violating these rules faces subs
