What are the Ramifications of a Poorly Designed Website?
First impressions are often the longest lasting and this is holds true with corporate websites as well. If creating a great website is centered on making the visitor the focus of attention, what happens when you do not achieve this goal? Unfortunately it leads to poor SEO rankings and damages the corporation’s market brand – leading to a loss in consumer confidence across the entire organization. The bottom line is that good web copy sells and a good web copy writer is worth their weight in gold. Unfortunately many organizations fail to realize this and just recycle copy from marketing brochures, mission statements, and other canned resources. These marketing materials are traditionally organization focused not user focused. To effectively communicate and market to website visitors organizations must speak the same language to make the visitors feel comfortable and give them the impression that the focus is on understanding and catering to their desires and needs. Web copy needs to be
