What are the qualities of good web page copy?
Keep in mind the tips above when writing good web page copy. Also, offer easy-to- follow navigation and information in bit-sized chunks. For customer service purposes an About Me and FAQ page are highly recommended. Remember, a good web page includes elements that will keep your website visitors coming back often. Most people don’t surf the Internet with the intention to buy. Offer them something of interest for free and you will gain faithful visitors. Consider including: 1. A Newsletter: A newsletter helps you keep in touch with your web site visitors and reminds them to come back and visit you. How do you get newsletter subscribers? Offer something of interest – not just a sales pitch. For example, if you sell health products – don’t just sell your wares in your newsletter. Include informative articles on healthy lifestyles, scientific research or exercise. Of course, your sales pitch belongs in there somewhere! Include announcements about new product lines, specials and other relev
