What are the purposes of Client Satisfaction Measurement and Loyalty Assessment?
• To improve service delivery in ways that matter most to your clients causing them to be delighted with your services so that they would seek more ways to do business with your firm, instinctively resist your competitors’ advances, and willingly act as advocates or promoters of your firm. To assess and report the levels of relationship risk and loyalty of each respondent so that appropriate actions can be planned and implemented to effect meaningful improvements. To objectively determine which aspects of service delivery have the greatest impact on client loyalty.
