What are the pros and cons of having flash on a dental website?
Flash banners can be visually appealing, add a level of modernism and professionalism, and capture the viewer’s attention for a few seconds- just enough to encourage them to stay on the page and read or click through to the important parts of your website. In fact, I usually recommend clients add simple flash to their websites for just those reasons. Flash can also be used to show animations of complex explanations. A perfect example is a dental service. Many people do not know what a root canal procedure is. All they know is that it’s a scary procedure that people groan about. By including a step by step animation- that is not gruesome or scary- you educate the patient and alleviate their anxiety. They also come to the office prepared and will better understand any comforting explanations you give them in the office. Dental Animation Examples: http://www.newdentalweb.com/dental-services/flash-demonstrations/ THERE ARE THINGS YOU SHOULD NOT DO WITH FLASH! I capitalize this for a reason
