What are the pros and cons of grants vs. other kinds of fundraising?
Often, the first fundraising idea people get for their project is “Hey, let’s apply for a grant.” That may or may not be the most logical thing to do. Grants have the advantage of being relatively large, but they are rarely quick, involving a wait of months or occasionally years. Moreover, grants are not available for every kind of need. In contrast, individual donations tend to come in small pieces, but in sum they are your biggest potential source of money. Individuals can give money for nearly any purpose, and you can get responses from them quickly. If the purpose of your work is to publicize an issue or involve people, then your fundraising process can itself contribute to your greater goals. Most successful nonprofits have a mix of funding sources. Think carefully when you choose the kinds of fundraising your group will pursue. Every form– grants, individuals, events, etc. — has its pros and cons, but there are very few campaigns which should rely entirely on grants. Read the fir
