What are the pros and cons of allowing anonymous checkout?
A. Anonymous Checkout allows customers to go through checkout without creating an account and choosing a password. The checkout process is slightly shorter, but customers lose the ability to automatically reorder previous purchases, check order status, and use gift registries or wishlists. Research shows that even though the time saving is only a few seconds, many customers (almost a quarter) will not complete purchases on sites that require registration. Please see the manual page on this feature for more details.
