What Are the Promotional Strategies for Goods?
Sale image by Marco from Fotolia.com jQuery(document).ready(function(){ jQuery(‘#jsArticleStep1 span.image a:first’).attr(‘href’,’http://i.ehow.co.uk/images/a06/06/ps/promotional-strategies-goods_-1.1-800X800.jpg’); }); Sales promotions can help increase customer purchases of goods. Proper promotion of goods can increase sales and lead to higher business profits. Products can be promoted through a variety of methods, which typically fall into two categories. Promotion can be based on a “push strategy,” which utilizes promotional activities and employees to establish product demand, or a “pull strategy,” which encourages customer purchases through advertisements. The most successful strategies tie the method of promotion to the type of product for maximum sales and business impact. Advertisements Product advertisements can take the form of television or radio advertisements, promotional signs or print media ads. As a form of “pull strategy” marketing, these initiatives, although expensi
