What are the Professional Competencies of professional speakers?
NSA Past President Jim Cathcart, CSP, CPAE is noted for his initial work in creating the Professional Competencies and his continuous support of the professional development activities of NSA. The Professional Competencies are as follows: Expertise: This competency refers to knowledge, skills and experience in a specifically-defined area, with a particular emphasis on the application of this knowledge, these skills, or experience. Eloquence: This competency refers to the art of speaking and the use of powerful and persuasive presentations. It embodies the knowledge and skills of presenting, performing, theatrical methods as well as techniques for creating the proper setting for an effective presentation. Enterprise: This competency refers to the skills needed in the purposeful undertaking of a successful speaking business venture. It involves business management, sales and marketing knowledge, and the skills and techniques needed to generate income through speaking engagements and othe
