What are the Principles of Ethical Market Conduct?
We subscribe to the following Principles of Ethical Market Conduct which have been developed by the American Council of Life Insurance and adopted by the Insurance Marketplace Standards Association: – We will conduct business according to high standards of honesty and fairness and will render that service to their customers which, in the same circumstances, they would apply to or demand for themselves. – We will provide competent and customer-focused sales and service. – We will engage in active and fair competition. – We will provide advertising and sales material that are clear as to purpose and honest and fair as to content. – We will provide a means for fair and expeditious handling of customer complaints and disputes. – We will maintain a system of supervision that is reasonably designed to achieve compliance with these Principles of Ethical Market Conduct. How does a company become a member of IMSA? We became a member by adopting IMSA’s Principles and Code and by implementing pol
