What Are The Prime Specifics That A Creative Brief Of Advertising Should Contain?
In advertising, a creative brief has the same function as the brain has for the human body. This enunciates the significance of the creative brief and all elements enclosed in it. As for the mechanics concerned with this particular document, a creative brief should contain a number of essential points that will accomplish the purpose of crafting it. All in all, there are eight specifics which form the gist of the creative brief. The first one is the encapsulation of the positioning of the brand. Besides the positioning of the brand, the competitor’s brands should also be part of the brief with a succinct summarized version of their positioning strategies. The third element would be the goals and objectives that the advertising agency is planning to accomplish by launching the campaign. Next in line is the description of the target audience, adumbrating the demographics and psychographics. After the target audience, it’s the crux of the message that the advertising is aiming to present
