What are the primary objectives of this executive education program?
GP: Our goal is to provide a truly unique experience for the program participants. We will do so by gathering in the same room a group of smart, accomplished people from a variety of companies and functional backgrounds along with an outstanding faculty team—and then turn them loose on some of the toughest managerial dilemmas facing pharmaceuticals and biotech companies today and in the future. That is the powerful experience we aim to create. EE: As the faculty chair, you certainly are familiar with the program’s content. Could you provide a brief overview of the curriculum? GP: I want to emphasize that the program is not intended to teach everything there is to know about specific subjects or areas. Of course, we are going to cover a broad range of topics—for example, strategy, mergers and acquisitions, and alliances, as well as issues around execution such as managing R&D, making alliances work, positioning products in the marketplace, marketing innovative technologies, and dealing
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