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What are the primary differences between Search Engine Optimization and Pay Per Click?

April 26, 2017differences optimization primary search engine

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What are the primary differences between Search Engine Optimization and Pay Per Click?

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Search engine optimization (SEO) is a marketing strategy that targets a search engine’s organic search listings and is the process of combining proven techniques, such as those used in web site design, layout, HTML programming, and web site submission with a thorough understanding of what the top search engines are looking for. Pay Per Click advertising (PPC) on the other hand is a marketing strategy that targets a search engine’s sponsored listings and is a process of managing multiple variables such as a monthly budget, costs per click, positioning, competitors positioning, and ad copy in a way that delivers the very best results for your ad spending.