What are the practical benefits of the Atlas of Giving?
• Raise more money with better information to plan by. • Respond immediately to events that affect giving. • Adjust spending and promotion to current giving conditions. • Compare fund raising results in real time. • Create more effective and efficient budgets. • Trend analysis. • Evaluate Chapter/Unit/Region results real time. • Evaluate staff performance. • Gain a competitive edge. • Make your organization more effective and efficient. • Monitor effects of policy changes on charitable giving. • Refine existing models/forecasts. • Build new models/forecasts.
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