What are the possibilities of going into TV or film-making after completion of PGDM(C) at MICA?
The PGDM(C) aims to create professional managers specialising in Communications Management. It does not focus on the ‘creative’ careers within media houses. However, there are several MICANs currently working in top positions in TV channels and film-making companies. For those wishing to specialize in art direction or creative writing in advertising agencies, MICA offers short-term programmes such as Crafting Creative Communications (CCC), a 6-month residential course. This course has a module that touches on the basics of advertising on TV and Radio. It does not, however, go into the technicalities of scriptwriting or film production.
