What are the Policy Limitations Factoring into Consumers’ Ability to Benefit from Functional Foods?
Sometimes regulatory compliance results in misleading, if not outright false, statements of the underlying science. To avoid classification of a food as a drug, some claims (e.g., structure/function claims) on foods may not accurately convey the actual effects of the food and, hence, confuse consumers. For example, a claim that a food lowers cholesterol would be considered a drug claim because it implies abnormal cholesterol levels. Thus, functional foods that affect cholesterol levels state that the food “maintains normal cholesterol levels,” a permissible structure/function claim. However, such a statement is potentially misleading if the food in fact lowers cholesterol levels.
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