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What are the Policy Limitations Factoring into Consumers’ Ability to Benefit from Functional Foods?

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What are the Policy Limitations Factoring into Consumers’ Ability to Benefit from Functional Foods?

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Sometimes regulatory compliance results in misleading, if not outright false, statements of the underlying science. To avoid classification of a food as a drug, some claims (e.g., structure/function claims) on foods may not accurately convey the actual effects of the food and, hence, confuse consumers. For example, a claim that a food lowers cholesterol would be considered a drug claim because it implies abnormal cholesterol levels. Thus, functional foods that affect cholesterol levels state that the food “maintains normal cholesterol levels,” a permissible structure/function claim. However, such a statement is potentially misleading if the food in fact lowers cholesterol levels.

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