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What are the pitfalls of rolling out a “results only work environment”(ROWE) for a marketing team?

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What are the pitfalls of rolling out a “results only work environment”(ROWE) for a marketing team?

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This was selected as Best Answer You’ll need to ensure your performance management system is aligned and is VERY robust when it comes to measuring results since you won’t have much else to go on. Also- collaboration tends to suffer with this approach, so implementing a formalized system for collaboration is important (wikis, blog, sharepoint etc.). I would be very interested to see how this goes for you- it’s an interesting perspective on work.

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